Advertising conventions

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Introduction to advertising: blog task

Create a new blogpost called 'Advertising conventions'. Find your own print advert and copy and paste it into your blog post. Answer the questions below:
Image result for skittles print advert

1) What conventions of an advert can you find and what are the connotations of each one?
The conventions you can find in the skittle print advert above is:
Picture of the product and the picture also reinforces the word"RAINBOW" because the picture shows us the product in different colour which are in the rainbow.   
The logo is bright and eye catching and the yellow mini background at the back of the product connotes happiness,sunshine and positive things.
The background emphasis the word"RAINBOW" because of the fact that there is so many skittles and in different types of colours to show variety and excite a target audience.
The lighting is that the product is shiny because the is a shiny white hitting the product and this links back to the slogan because the slogan is also white. The light is brightly shining on the product to highlight it.
The slogan is very eye catching and is so bright. The slogan is not asking us to "TASTE THE RAINBOW" it's telling us to do.
The colour scheme that is being used is this print advert is white and rainbow colours. The packet is red and white which is an established brand.
2) For each convention, write about how this appeals to a target audience. 
The picture would appeal to the audience because of the fact that it is eye catching and the red packet connotes love,desire and passion for the sweets.
The logo would appeal to the audience because it is bright and shiny which would give them a bit of excite.
The background would appeal to the audience because of the fact that there is variety of colours to choose from and it is eye catching to see that many skittles.
3) What is the USP (unique selling point) of the product and how do you know?
The UPS of this product is that this product has variety of colour to choose from and it has different flavour whereas other sweets like Polo,Rolo and Haribo have the same favours.

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