OMO advert: blog task

1) What year was the advert produced?
The OMO print advert was produced in the 1950s.

2) How were women represented in most adverts in the 1950s?
The women in most of the 1950s advert were represented as a slave, this is because they do all the chores while their husband goes work, their only job is to do the cleaning and to look attractive in front of their husband.3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
The heading font is san serif, the product is a cleaning product and any cleaning product make dirty white clothes back to white but this product makes it bright white.4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The mise-en-scene in these advert is that the women's costume looks attractive and the facial make up this is because the women's role in the society is to look more attractive in front of men.5) Why is a picture of the product added to the bottom right of the advert?
The picture of the product is added in the advert so that the target audience know which one to get and another reason is so that the advert links to the product.
6) What are the connotations of the chosen colours in this advert?
The colour scheme is Red, Blue and White. The red connotes love, the blue connotes water and the sky and the white  connotes clean. 
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.


8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
The stereotypes of women that can be found in this OMO advert is that womens are the person who does the chores and do they work at home for e.g cleaning plates,washing clothes and preparing food whereas the men don't.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The audience want the audience to think that in the 1955 women were treated like a dog to the men.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reading for this advert is that yet women get treated like a pet they still like their role.