Kim Kardashian Hollywood CSP case study

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
The objective when playing the Kim Kardashian: Hollywood game is that you should flirt around and try to become famous.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
 The A-list celebrity are people who has got a lot of followers and people who are famous, it is important in this game because it gives the person that is playing a brief idea on where they are.

3) How do you download the Kim Kardashian: Hollywood game?
The way to download the game is by going to the app store and download it for free.


4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
It is set outside, the narrative of the story ios just you becoming like Kim Kardashian.

5) What characters can you play as? What characters appear in the game?
The game is personal identity you can play as yourself. 

Industries

1) How much does Kim Kardashian: Hollywood cost?
This game is free to download.


2) How does the game make money?
By persuading to buy clothes and appearance using real money. 

3) What subscriptions are available to Kim Kardashian: Hollywood?


4) How was Kim Kardashian: Hollywood marketed and promoted?
It was released in June 2014 and was marketed heavily using the Kim Kardashian brand.
5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
 Media convergence is the merging of different media texts.The game has a  TV Show and social media channels which are referenced in game. Players encouraged to engage online and gain bonus items for sharing on Facebook and other social media.
Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
Mainly girls this is because the colour scheme mainly involves pink therefore its a girl.


2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.


3) Why is the game so addictive for audiences?
Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.
This is because the narrative is so understandable.
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
This is because he thinks that this game is the only game that has a good narrative and a good media convergence. 

5) What does James Liu suggest is the reason players keep coming back to the game?
The players keep coming back it's because they are addicted.  
Representations

1) What representations of women can be found in Kim Kardashian: Hollywood? 
The representations of women that can be found in Kim Kardashian: Hollywood is that it focuses on appearance, modelling and dating.
2) What representations of race, ethnicity or sexuality can be found in the game?
The representations of race, ethnicity or sexuality that can be found in the game is that you can be any race and any ethical person.


3) How does the game both reinforce and subvert stereotypes in the media?


4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?


5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Someone might criticise it for offering a representation of women focusing on appearance, modelling and dating as a way to be successful.

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