Blog tasks: Daily Mirror case study
Work through the following questions to make sure you are fully prepared for questions on the Daily Mirror and Newspaper industry.
Language
1) Write the definition of the following key language for newspaper front pages:
Masthead:the title block of the newspaper.
Incentive:encourages audience to buy a copy.
Pug:something to catch the reader's eye.
Splash Head:the lead story.
Slogan:sums up ethos of newspaper.
Dateline:the date of when the newspaper was published.
Kicker:headline at top of paper to draw interest in content.
Byline:who the story is by.
Standfirst:introductory paragraph usally is bold.
2) How much does a copy of the Daily Mirror cost?
The Daily Mirror cost 70p.
3) What is the main story on the CSP edition of the Daily Mirror?
Fraud cops grill Tory MP.
4) What promotion takes up a large amount of the front page and why might it appeal to Mirror readers?
What they are getting for free and this will appeal to Mirror readers because they are getting a bargain by buying the newspaper they are getting a free item which is worth more than the amount they paid for the newspaper.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
There is a massive image with less text which grabs the audience's tension.
Audience
1) What is the target audience for the Daily Mirror?
Working class, skilled working class and lower middle class are the target audience for the Daily Mirror.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
Bold and big heading appeal to the Daily Mirror audience.
3) Why might the 'Prey and Display' parking story on the double page spread be interesting for Daily Mirror readers?
4) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
The reader might enjoy reading the Daily Mirror because it contain detailed description of the news and gives deal offer and free thing e.g £5 betting voucher.
5) Why are print newspapers generally read by older audiences?
This is because it is more affordable for older people due to the fact that it is less than a pound.
Representation
1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people and go against the rich and powerful (like Conservative politicians or greedy bankers).
2) How does the Daily Mirror represent the golf club that is now admitting female members? Read the story 'At last, Muirfield men let women join golf club'.
They are saying that female members are able to join the golf club but they will have to choose which female to get selected so in other word they need to be invited which the golf club member can take how much time they want.
3) How does the Daily Mirror represent ordinary people? Look at the Prey and Display article to answer this question.
The Daily Mirror represents ordinary people causally.
4) How does the Daily Mirror represent older people? Look at the Prey and Display article to answer this question.
The Daily Mirror represents older people by showing their back to hide their face away.
5) How does the Daily Mirror represent businesses and people who make a lot of money? Look at the stories on the double page spread to answer this question.
Industries
1) What company owns the Daily Mirror?
The Daily Mirror is owned by Reach.
2) What is the Daily Mirror's circulation in 2019? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 500,000 a day in 2019.
3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror reacted to the decline in print sales and the growth of the internet by responding.
4) What does IPSO stand for and what is IPSO's job?
Independent Press Standards Organisation and they hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.
5) Why do some people want stronger regulation of British newspapers?
The phone hacking scandle that is why people wanted stronger regulation.
Language
1) Write the definition of the following key language for newspaper front pages:
Masthead:the title block of the newspaper.
Incentive:encourages audience to buy a copy.
Pug:something to catch the reader's eye.
Splash Head:the lead story.
Slogan:sums up ethos of newspaper.
Dateline:the date of when the newspaper was published.
Kicker:headline at top of paper to draw interest in content.
Byline:who the story is by.
Standfirst:introductory paragraph usally is bold.
2) How much does a copy of the Daily Mirror cost?
The Daily Mirror cost 70p.
3) What is the main story on the CSP edition of the Daily Mirror?
Fraud cops grill Tory MP.
4) What promotion takes up a large amount of the front page and why might it appeal to Mirror readers?
What they are getting for free and this will appeal to Mirror readers because they are getting a bargain by buying the newspaper they are getting a free item which is worth more than the amount they paid for the newspaper.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
There is a massive image with less text which grabs the audience's tension.
Audience
1) What is the target audience for the Daily Mirror?
Working class, skilled working class and lower middle class are the target audience for the Daily Mirror.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
Bold and big heading appeal to the Daily Mirror audience.
3) Why might the 'Prey and Display' parking story on the double page spread be interesting for Daily Mirror readers?
This parking story is mainly focused on the elderly and the Mirror readers are mainly elders who reads the Daily Mirror.
The reader might enjoy reading the Daily Mirror because it contain detailed description of the news and gives deal offer and free thing e.g £5 betting voucher.
5) Why are print newspapers generally read by older audiences?
This is because it is more affordable for older people due to the fact that it is less than a pound.
Representation
1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people and go against the rich and powerful (like Conservative politicians or greedy bankers).
2) How does the Daily Mirror represent the golf club that is now admitting female members? Read the story 'At last, Muirfield men let women join golf club'.
They are saying that female members are able to join the golf club but they will have to choose which female to get selected so in other word they need to be invited which the golf club member can take how much time they want.
3) How does the Daily Mirror represent ordinary people? Look at the Prey and Display article to answer this question.
The Daily Mirror represents ordinary people causally.
4) How does the Daily Mirror represent older people? Look at the Prey and Display article to answer this question.
The Daily Mirror represents older people by showing their back to hide their face away.
5) How does the Daily Mirror represent businesses and people who make a lot of money? Look at the stories on the double page spread to answer this question.
Industries
1) What company owns the Daily Mirror?
The Daily Mirror is owned by Reach.
2) What is the Daily Mirror's circulation in 2019? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 500,000 a day in 2019.
3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror reacted to the decline in print sales and the growth of the internet by responding.
4) What does IPSO stand for and what is IPSO's job?
Independent Press Standards Organisation and they hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.
5) Why do some people want stronger regulation of British newspapers?
The phone hacking scandle that is why people wanted stronger regulation.
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