One Direction - History: Blog tasks

-
History of music videos

You'll need to read our music video introduction and notes blogpost to answer some of these question.

1) What are the key conventions of music video?
The camera.
The editing techniques (transitions, fast, slow)
The sound effects (non diegetic, diegetic)
Mise-en-scene (props, lighting, costume, hair, makeup, locations, setting, colours)

2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
The first 24-hour video music channel(MTV).
5) How are music videos distributed and watched in the digital age?
Through Youtube
One Direction: Industry

1) How were One Direction formed and how is this reflected in the music video for History?
Simon Cowell choose them to be a group band when  they individually took part in X factor.

 2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)
The combination in one firm of two or more stages of production normally operated by separate firms.
3) What is horizontal integration? (See link above for help again!)
Horizontal integration is the merger of two or more companies in the same part of the production supply chain.


4) How has technological convergence changed the way audiences consume music videos?



5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?


Audience

1) What is the main One Direction audience - demographics and psychographics?
Young girls aged 10-16.


2) What audience pleasures are offered by the music video for History?
Nostalgia was on the video of their past to show their history and that links to the title of the song. 


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One 
Direction fans. Why did you choose those moments? 
4) What is nostalgia and why is it a key audience pleasure for the History music video?
A sentimental longing or wistful affection for a period in the past.


5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
They would want to end it positively.

Comments

Post a Comment

Popular posts from this blog

Tatler: case study blog task

-
Image
General Watch this trailer for BBC's Posh People - a documentary about Tatler, the oldest magazine in Britain. 1) Based on the trailer, what type of people produce and read Tatler? Consider demographics and  psychographics. Middle class and upper middle class people read Tatler. People who are rich buys these type of magazines and read them. These people either has a good job or they are from a rich family for e.g members of the aristocracy(people who owns big houses) and educated people.  2) Look at the  Tatler Media Pack 2018 . Go to page 2: how does the editor introduce the magazine? "A FABULOUSLY  TARGETED, SENSATIONALLY  ACCURATE RIFLE SHOT TO THE  VERY RICHEST READERS IN THE  COUNTRY." The alliteration  "richest reader" shows that this magazine is clearly aimed at rich people who  reads a lot and loves to read.  3) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: a
Read more

OMO advert: blog task

-
Image
1) What year was the advert produced? The OMO print advert was produced in the 1950s. 2) How were women represented in most adverts in the 1950s? The women in most of the 1950s advert were represented as a slave, this is because they do all the chores while their husband goes work, their only job is to   do the cleaning and to look attractive in front of their husband. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? The heading font is san serif, the product is a cleaning product and any cleaning product make dirty white clothes back to white but this product makes it bright white. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The mise-en-scene in these advert is that the women's costume looks attractive and the facial make up this is because the women's role in the society is to look more attractive in front
Read more

Kim Kardashian Hollywood CSP case study

-
Language 1) What is the objective when playing the Kim Kardashian: Hollywood game? The objective when playing the Kim Kardashian: Hollywood game is that you should flirt around and try to become famous. 2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?  The A-list celebrity are people who has got a lot of followers and people who are famous, it is important in this game because it gives the person that is playing a brief idea on where they  are. 3) How do you download the Kim Kardashian: Hollywood game? The way to download the game is by going to the app store and download it for free. 4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set? It is set outside, the narrative of the story ios just you becoming like  Kim Kardashian. 5) What characters can you play as? What characters appear in the game? The game is personal identity you can play as yourself.  Industries 1) How much does Kim Kardashian: Hollywood 
Read more