Moving image adverts: blog task(ALWAYS)

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Watch the Always #LikeAGirl campaign again:


 1) What key conventions of broadcast advertising can be found in this advert?
The key conventions of broadcast advertising that can be found in this advert is that there is a slow paced editing at the end when the women runs and the recording has been taken in different angle shots.

 2) What text appears on screen in the advert? What effect might this have on audiences?
The text that appears on the screen in this advert is a San Serif font typed witting. 

 3) How many different people feature in the advert?
The people that are featured in this advert are young girls and boys and men and women of all races all talking about powerful women. 

4) Why did the producers decide to feature a range of different ages, genders and ethnic groups in the advert?
The producers decide to feature a range of different ages,genders and ethnic groups in this advert because to show the audience that whatever age or gender you are or even if you are in an ethnic group you can always be a powerful girl. 

5) What effect does the background music have on the audience - particularly towards the end of the advert?
The effect that the audience might have on the background music is that it is fast beat and fast paced which makes the audience feel active.

6) Pause the advert at 3.08. What key conventions of advertising can you find on the screen at this point? How do these encourage the audience to make the campaign go viral?
The key conventions that I can find on this point is that there is 3 colour scheme and they are dark blue,light blue and white. The logo is written is a San Serif font and the slogan is also written in a San Serif font.
 7) What representation of women can be found in this campaign?
The representation of women that can be found in this campaign is that women can always change.E.g. a women lost the relay race and came last but if she practice she can "always" be perfect.
8) The #LikeAGirl campaign was hugely successful with over 65 million views on YouTube alone. Why do you think the campaign connected with audiences so successfully?
I think the campaign connected with audiences is so successful because it show that female can also do it no just men.

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