Radio 1 Launch CSP: blog tasks

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Work through the following questions to complete your first Radio case study on the launch of BBC Radio 1:

Historical, social and cultural context

1) What radio stations were offered by the BBC before 1967?
BBC Radio Home, BBC Radio Light, BBC Third were offered by the BBC before 1967.

2) How was BBC reorganised in September 1967?
3) What was pirate radio and why was it popular?
Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license.

4) Why did pirate radio stop broadcasting in 1967?
This is because pirate radio made lots of other radio companies loose money.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
6) What was 'needle time' and why was it a problem for BBC Radio?
The term "needle time" comes from the use (at the time) of gramophone records as the main source of recorded music, which were played on gramophone record players using a gramophone needle.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?


8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?


9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
Young teens like those type of music due to the fact that it is popular. 

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
They tried to make it hilarious by saying jokes.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
Young adults and teenagers

2) Why did Radio 1 initially struggle to attract young listeners?
This is because 
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
4) How is the BBC funded?

It is a basic premise of the BBC Charter and Agreement that public service television, radio and online services in the UK are funded from the licence fee. No licence fee funded broadcast or online service can carry sponsored programmes or take funding from advertising.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? 
Preferred reading is that it can be listened to it all the time.

oppositional reading is that it is boring.

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