Mathusan gcse media

Re-watch the Represent video and then watch the 'making of' video:   1 ) What does BAME stand for? BAME stands for Black,Asian,Minority and Ethnic. 2) Why is there a need for blood in the BAME community?  There is a need for blood specifically for the BAME community because Black and Asian people have blood disease and issues to do with blood than white people.  3) What does this advert want people to do once they've seen it ('call to action')? This advert wants people to donate blood once they've seen this advert.  4) Why is the advert called 'Represent'? This advert is called  'Represent' because it is a positive message and an example of urban dialect.   5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous. The  producers chosen famous BAME celebrities to feature in the advert so that the audience watching ...

Watch the Always #LikeAGirl campaign again: 1) What key conventions of broadcast advertising can be found in this advert? The key conventions of broadcast advertising that can be found in this advert is that there is a slow paced editing at the end when the women runs and the recording has been taken in different angle shots. 2) What text appears on screen in the advert? What effect might this have on audiences? The text that appears on the screen in this advert is a San Serif font typed witting.  3) How many different people feature in the advert ? The people that are  featured in this advert are young girls and boys and men and women of all races all talking about powerful women.  4) Why did the producers decide to feature a range of different ages, genders and ethnic groups in the advert? The producers decide to feature a range of different ages,genders and ethnic groups in this advert because to show the audience that whatever age or gender you a...

WWW- I am really impressed with how much effort you have made with your case studies. It is all your own work and in a lot more detail. You are using more media terminology correctly. EBI- You need to take your answers even further, for example you say the magazine Reveal advertises itself as the 'reader's best friend' but you could add 'which suggests...' and then tell me what this means about the type of magazine it is. Same with the colour schemes - you say what colours are used but not what they connote. I am not sure you understand preferred and oppositional reading. LR- Also look at the blog post on Macguffin on Preferred and Oppositional reading (as well as notes in your book) as I am not sure you completely understand this. Once you have understood it, please write about these in relation to both CSPs. You could try and get on to the extension tasks too.

1) What year was the advert produced? The OMO print advert was produced in the 1950s. 2) How were women represented in most adverts in the 1950s? The women in most of the 1950s advert were represented as a slave, this is because they do all the chores while their husband goes work, their only job is to   do the cleaning and to look attractive in front of their husband. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? The heading font is san serif, the product is a cleaning product and any cleaning product make dirty white clothes back to white but this product makes it bright white. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The mise-en-scene in these advert is that the women's costume looks attractive and the facial make up this is because the women's role in the society is to look more attractive in front ...

1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  The stereotypes of woman that I can find in the 1950-60s adverts is that women stay home and do the cleaning jobs at home and not do anything else. men has all the power whereas women don't and women mostly care about their appearance this is because their aim is to attract men. Women are treated like a pet to men and they are just to pass the time.      2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. In the Chanel advert I can see that nowadays women don't need men to make them look attractive. Women still do the cleaning chores at home and they are proud to be doing this. 3) How do your findings suggest representations of gender have changed over the last 50 years? I think that from my findings the suggestions about representation of gender hasn't changed at all the women still do get treated like a pet in fr...